Digitizing fundraising, investor/distributor onboarding, deal evaluation, fund operations, compliance and treasury reporting

Client Profile (Anonymized)

A BFSI alternate asset business managing multiple funds and a portfolio of investments, operating across institutional fundraising, distributor channels, investment teams, fund ops, legal/compliance, treasury and finance.

Business Challenge

• ● Heavy reliance on emails/spreadsheets for approvals, task tracking, and document coordination
• ● Disparate systems creating data silos and limited reporting visibility
• ● Complex compliance requirements requiring strong audit trails and structured controls
• ● Need to improve turnaround times for onboarding, DD, CP/CS tracking, drawdowns, and distributions

Objectives

• ● Build a centralized “go-to” system for end-to-end alternate asset workflows
• ● Standardize fundraising and investor/distributor onboarding with approvals and checklists
• ● Digitize deal evaluation and due diligence with structured documentation and governance
• ● Automate CP/CS tracking with deferral/waiver controls and dashboards
• ● Streamline drawdowns, distributions, covenant tracking and exit workflows
• ● Provide MIS dashboards for leadership and operational oversight

Solution Overview (Salesforce)

Salesforce deployed as a unified workflow platform across teams, enabling:

• ● Investor 360 with folio-level data capture/import and interaction summaries
• ● Institutional fundraising + distributor onboarding workflows with approvals/tasking
• ● Deal evaluation lifecycle with due diligence checklists and document governance
• ● CP/CS tracking with automated reminders, dashboards and approval-based deferrals/waivers
• ● Drawdown and distributions workflows with reconciliation-ready records
• ● Covenant tracking (one-time/recurring) with tasks and reminders
• ● Finance and treasury workflows including invoice processing, tax filing support, securities transaction tracking and reporting exports

End-to-End Flow (High level)

Fundraising → Investor/Distributor Onboarding → Deal Evaluation & DD → CP/CS Controls → Drawdown & Investment → Distributions → Covenants → Divestment/Exit → MIS & Audit

Tech Highlights

• ● Approval workflow engine for multi-level governance and audit trails
• ● Automated tasking, reminders, and checklist-driven completeness tracking
• ● Data uploads/import for investor folios and transactions (external sources)
• ● Optional AI: interaction summaries and financial document analysis
• ● Integrations supported with fund admin/accounting/PMS/lead sourcing tools

Outcomes (Qualitative)

• ● Reduced manual coordination across departments and improved turnaround times
• ● Improved compliance posture with approval trails, condition tracking and structured artifacts
• ● Real-time operational visibility through dashboards and automated MIS reports