In today’s ever evolving market and a well informed customer, Real Estate professionals face some major challenges to close deals at finger tips and get a centralized view of their business data. The need of the hour is to have a full end-to-end solution for Real Estate Developers to dramatically simplify processes like Sales, Bookings, Real-time Property Inventory, Brokerage, Client Service, Payment Milestones, Tax, Allotment, Transfers, and Invoicing Collections etc.

Customer servicing and satisfaction can be a key differentiator for the real estate developers and strategic technologies like Customer Relationship Management (CRM) can play an important role in this.

Why Should the Real Estate Industry move business to cloud CRM?

The reasons stated below answers this Million Dollar question

Reach out to potential customers For the Real Estate professionals, the main challenge is to identify the market segment they want to target, focused targeting through marketing campaigns, sustainable follow-up efforts to build strong pipeline and convert the footfalls into customers. Using Salesforce automated **campaign management, lead management **and sales cloud solutions, this problem can be overcome to generate more clients.

Access data anywhere anytime!! For the Real estate professionals the real challenge lies in centralizing the data spread across spread sheets, silos of information lying unconnected and some times heavy duty software. Data stored in Salesforce cloud can be accessed from Anywhere! Any time ! With a central view to close deals faster

Transparency to key stakeholders Since currently companies data lies distributed, it is difficult to generate statistics and present data on the fly for the stakeholders involved. Getting a glance of data helps the management to focus on stuck deals and taking corrective actions on failed strategies to come up with solutions that works for them.

In Salesforce Customizable Dashboards can be easily built to show relevant data at a glance to the key stakeholders, for e.g. management can have a dashboard showing the Project information, no of sold properties, status of the upcoming projects, issues and the revenue details. The sales head can have data relevant pertaining to sales for e.g. properties sold, on hold, interest shown etc.

Reports Builder will help authorized admin users create reports on the fly to drill down data at a granular level

Inventory management Having real-time data and complete visibility on property inventory is the key to profitability. Salesforce CRM can be customized to provide an integrated view of inventory such as availability, on-hold and all offers received through each sales team member for a property. The Collaborative and real time information availability can ensure quick bookings and selling of properties

Customer Management Use the Salesforce Communities portal to Connect to Customers and have a long term and deeper customer relationship. Communities will be the one stop place for the customer to get answers for their queries. Create multiple communities within your organization for different purposes. For example, you could create a customer support community to reduce support costs.

Broker Management Use the Salesforce Communities portal to collaborate with Brokers at real time. Data, files or records can be shared anywhere and on any mobile device. This will enable every one in the business ecosystem to service customers more effectively and accelerate deals. Community cloud will help Real estate professionals to connect to Brokers directly to increase sales, it will enable the Brokers to find the right information and experts that they need, to register new leads, update records and manage funds. Revenue generated by the brokers on the deals that they closed can be easily tracked by the Real estate professionals and link it to the commission that the brokers are eligible for.

“Closing that deal is what should be the Mojo”.

Customizable Business Processes and Integration with Existing Software Some of the complex workflows like Payments, Booking Management, Property Allotments and Transfers, Invoicing, Payments etc can be easily customized and built on the Salesforce1 platform. Salesforce can be easily be integrated with all the leading ERP systems like SAP, Oracle, Microsoft Dynamics etc.

Choosing the Right CRM will revolutionize the way your Business works, Salesforce is the CRM answer for you!

References : http://www.salesforce.com/in/sales-cloud/channel-partner-management.jsp

http://www.salesforce.com/in/communities/overview/