A premium real estate developer needed a scalable & cost-effective campaign management program to efficiently reach and capture the customers. A unified customized campaign management implementation was required to improve sales efficiency and revenue with streamlined lead management

Client Information

• The client is one of the leaders in the Real Estate Industry of India.
• The client develops residential, commercial and township projects.
• Has recently been awarded as the ‘Real Estate Company of the Year” at the Construction Week India Awards 2015.

Business Requirement

• The need for a customized Campaign Implementation to market new and existing projects.
• Increase in lead generation and conversion process/ratio.
• Reports and Dashboard to reflect the correct state of any project and lead stages.

Solution

• Our team reviewed the objectives and the requirement for the customization and worked with the client to implement the solution starting from Design to deployment into customer environment.
• The implementation had the following features customized –

1. Campaign and Lead Generation
2. Lead Conversion
3. Capturing the entire Project related information – Projects, Blocks, Flats, Payments, Due Dates, Status of the Project
4. Opportunity Management – maintain various stages from negotiation to booked to cancel
5. Case Management Technology – Apex, Visualforce, Trigger, Javascript, jquery

Key Highlights

• Tailor made implementation.
• Cost Effective – 100% Offshore Leverage.
• On time delivery.