Nonprofit organisation is more about cultivating and nurturing constituent relationship. Constituents are all people with some relationship to the organization – donors, funders, volunteers, clients and all other people who help an organization to achieve its mission.

With Technology playing a big role to connect people , having the right set of processes and supporting technologies to acquire, retain, and enhance constituent relationships is a must!

Running a Nonprofit is not an easy task and challenges faced by them are significant.

Some Top five problems that Nonprofits are facing are listed as below

• Complicated Donor Database
• Difficulty in maintaining Constituent information and Interactions
• Hours spent in comparing files, importing and exporting data from excel, Data - Deduplication
• Donor information not accessed from everywhere
• Non availability of Centralized data

How will a good Constituent relationship management (CRM) help overcome the challenges faced by nonprofits?

• Ease in tracking every interaction within the organization
• Donor Relationship Management
• Streamlining the reporting, while linking donations coming in online with past donor behaviour, and identify opportunities for larger contributions down the line
• Higher campaign ROI and better lead management
• Capturing donor data centrally to report revenues quickly and accurately
• Non Profit Organisations could focus on enabling their employees, board members, and the constituents they serve to achieve more with technology.

And how can this be achieved using CRM across all the functions of nonprofit organisation?

A golden rule which will help Nonprofit grow ten fold is “To aim at being Constituent centric organisation” . This can be achieved by using the right CRM and Salesforce CRM is the answer.

Salesforce follows the 1 – 1 – 1 Philanthropy model, Sales force dedicates 1% of equity, 1% of salesforce product and 1% of salesforce employees time to communities around the world.

To know further about nonprofits and crm, visit us at slideshare

References http://www.salesforce.org/help/nonprofitstarterpack/